The name functional food stands for food that has the purpose to work in a positive manner/ways for the consumer.
Functional food is food that has natural bio-active ingredients and not synthesized in a laboratory. Food from natural sources that give additional health benefits over traditional food are considered functional foods. For example: fruits, pickled and fermented dairy products, vegetables, fish and fiber.
Production of functional food is considered to be the fastest growing niche in the food industry market at the moment.
The philosophy behind functional food fits extremely well with the values of Pure Natura and the development of their production and products.