


Getting the most out of using our Pure Natura supplements
We would like to point out that by rotating our supplements you are more likely to get the most benefits out of taking them in the long run, than by always taking the same supplement. Pure Natura products are made from real food and we know that it is important to eat...
Native breeds-The Icelandic lamb
Native breeds Animal breeds are defined as native or local when their characteristics are tied to the climate, geographical and socio-economic conditions of the land in which they have developed or to which they have adapted over time. Half of the breeds found in...
Making Sense of the Clean Label Concept
Over the past few years, consumers have been looking more and more for products with cleaner label. Health-conscious consumers want to know what they put into their bodies and it can be said that clean label is the new norm when it comes to food and beverage products....
Icelandic farmers are gathering their sheep before winter
Every year in September, Icelandic farmers, head to the mountains to herd their sheep and get them back home before the first snow arrives in Iceland. The beautiful, clean Icelandic mountains have been their home since the beginning of June and the only home that the...